Experience innovative textures and sensory effects that elevate formulations and
delight consumers.
The Science of Sensory Appeal
Multi-sensory design that keeps consumers coming back.
Feel
Look
Explore vibrant pigments and versatile shades that spark creativity,
from bold lipsticks to inclusive foundations.
Smell
Discover scents that go beyond finishing touches, building emotional connections and strategic product value.
Textures that inspire
Sponsored by
Exclusive Media Partner
Sensory Bar
Experience cosmetic innovation first-hand at the Sensory Bar. Test sensorial formulations and transformative textures, discovering how immersive sensory design enhances product appeal, fosters emotional connection, and creates memorable consumer experiences.
Sensory Bar Awards
Celebrate sensorial innovation as products compete through touch and feel. The Sensory Bar Awards recognise formulations with truly transformative textures and exceptional sensory performance. Which product will set the benchmark?
Make an impression
Exclusive Media Partner
Make-Up Bar
Discover the latest pigment technologies in finished formulations, giving R&D and product innovators the inspiration and tools to create bold, high-performing, standout colour cosmetics. Explore shades, hues, and textures shaping tomorrow’s products.
Make-Up Bar Awards
See the product pushing boundaries and celebrate the best in colour cosmetics as exhibitors showcase technologies powering trend-led,
high-performance formulations. Which product will claim the Make-Up Bar Award?
Scent that speaks
Fragrance Zone Media Partner
Scent Bar Media Partner
Scent Bar
Discover how fragrance elevates modern beauty. Experience scent solutions and explore how fragrance has evolved into a strategic ingredient that enhances product appeal, builds emotional connection, and drives brand loyalty.
Scent Bar Awards
See the most innovative fragrance products compete at the Scent Bar Award. Highlighting how scent elevates formulations, drives emotional engagement, and creates lasting impact, which product will claim top honours?
Taste the innovation
Taste Bar
Sponsored by
Inner Beauty Zone Sponsored by
Inner Beauty Zone Partner
Exclusive Media Partner
Taste Bar
Taste the future of inner beauty. Sample innovative nutricosmetic gummies, drinks, powders, pills, and bars, and discover versatile ingredients that enhance beauty, wellness, and health in delicious, functional formats.
Taste Bar Awards
Be part of the verdict! Taste innovative nutricosmetics in gummies, drinks, powders, and bars, then vote for your favourite product -- celebrating the most popular inner-beauty innovation of the show.
Ready to visit?
Experience the next generation of beauty, register now to uncover trends, ingredients, and innovations that fuel product success.
Scan. Learn. Innovate.
Get more information on showcased products, scan to uncover ingredients, delivery systems, and ideas for your next cosmetic breakthrough.
Prepare to visit
Plan your visit with ease – arrange travel and accommodation and organise your schedule for a seamless experience.

