The history of in-cosmetics

The beginning...

The in-cosmetics story begins in 1990 with the launch of the first exhibition at the NEC in Birmingham, England. That year, 80 exhibitors and 900 visitors met to discuss and discover personal care ingredients, laying the foundations for everything that has happened since.

Heading into its 30th edition, in-cosmetics's flagship event has gone from strength to strength and has in recent years re-branded to reflect its Global appeal.

A platform for learning and innovation…

Education was first introduced at in-cosmetics in 1995 with the launch of the Technical Seminars. Originally called ‘Exhibitor Seminars’ and then ‘Innovation Seminars’, these have proved hugely popular. The first Marketing Trends presentations were launched at the start of the new millennium when the show took place in Barcelona.

This was followed quickly by what is now the most popular area of any in-cosmetics shows, the Innovation Zone. Designed with time-poor and inquisitive visitors in mind, this area helps visitors find all the latest products in one place. Today, the zone attracts up to 75% of visitors to discover brand new, innovative personal care ingredients.

Global expansion…

Since 2015 the in-cosmetics Group has grown significantly, in both location and services, to reflect the needs of our audience.

Originally launched in 2015, in-cosmetics Korea will be the first in-person event for in-cosmetics in 2021, bringing together the world of K-beauty to reconnect and continue to grow. We can’t wait to welcome you back to experience the latest innovations and developments in this dynamic region.

Following quickly behind was a new type of event, moving away from the trade show format to focus on a conference education programme. Founded in 2015, the annual Formulation Summit provides fresh insights, solutions and strategies for developing products and welcomes a host of prestigious brands.

After a challenging year for everyone in 2020, we all had to take responsibility for looking at new ways to connect, and innovation came to the forefront. Connect was born early in 2020, an online resource library with a variety of articles, podcasts, webinars and more to keep you up to date with the ever-evolving industry.

After a successful launch in April 2021, in-cosmetics Discover has become an industry staple. This online platform for new ingredients is making it easier than ever to search the latest ingredients from across the portfolio and get in contact with suppliers directly.

An ability to adapt and anticipate to change means that, through in-cosmetics, a global audience receives unrivalled access to the latest innovations and learning opportunities in order to achieve their ambitions, and we are excited to be on this journey with all of you.

Discover in-cosmetics' portfolio

Interested in attending one of the events in the in-cosmetics portfolio?

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Connect with the industry

Find out about in-cosmetics Connect, the group’s new online resource for the industry.