in-cosmetics Asia 2025 set new records in Bangkok, welcoming 14,383 unique visitors and 700 exhibitors.
The event saw strong international participation (40% of the visitors hailed from outside Thailand) and attendance from high-profile players from Proya to Shiseido as well as A-listers.
Key themes spanned biotechnology and formulation innovation, with a focus on skin longevity and AI-driven R&D.
Standout moments included the Awards and the launch of the new Ask the Experts programme.
Visitors could engage in opportunities to learn and discover new ingredients, trends and formulations.
The Innovation Zone and Spotlight On areas were full of the latest and most innovative ingredients, with a physical product your could see and touch.
They could also interact with the Formulation Lab, getting hands-on experience with new formulations and techniques.
Attendees were also able to browse through the co-located COSMEX, the event that brings together leading brands of cosmetics manufacturing technologies, machinery, packaging, as well as ODM/OEM service providers.
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