Sustainability and haircare in the spotlight

Whether developed to positively benefit the environment, support local economies or even put “people before profits” Sustainable, Conscious Beauty is much more than a trend. On Spotlight On, it will also come in several shapes… 

• Consciousness
  • Projects supporting local economies, minimising environmental impact or a good example of principles of circular economy.
• Protection
  • Meant to preserve natural resources, from waste reduction to waterless skincare, anti-pollution or protecting the environment.
    
• Biotechnology
  • New technologies from actives to functional ingredients - excipients, surfactants, preservatives, emollients to biomimicry.
• Inclusivity
  • Catering for the gender fluid , for example when related to scents to ethnic groups, halal-certified, vegan, vegetarian consumers. 

Traditionally dwarfed by the dominant skincare segment in Asia Pacific, the post Covid era is marking a new dawn for the haircare category.

Indeed, a recent study by Covalo, shows that haircare is the most popular category in the region, with 55% of APAC professionals searching for relevant applications and active ingredients. This compares to just 36% worldwide. 

From skinification to multinationals tapping new opportunities in the region, as L'Oréal said, haircare has become the new skincare!

On Spotlght On, haircare will come in two defined segments:

• Scalp care
  • Designed to enhance the health of hair, scalp balance, serum, protection, clinical grade ingredients & gentle formulas.
• Follicle care
  • A range of ingredients designed to protect, stabilise and focus on haircare across ages.