To experience the innovations on Spotlight On, make sure you come to the show in November - and the good news is that it is free to attend.
Experience multisensory innovation
Experience multisensory innovation
Visualise your next cosmetic product
In today’s world, efficacy is expected so the true differentiator is how a product makes consumers feel.
A multisensory theme reflects this shift as it includes texture, sound, scent and emotional impact in a way that feels contemporary, inclusive, and trend-led.
Multisensory supports rituals over routines and balances science with creativity. With beauty and wellness now converging, especially with the “beauty-from-within” and “oral beauty” themes, multisensory experiences drive enjoyment, compliance - and loyalty.
Across skincare, haircare, makeup, fragrance, devices, and digital innovation, multisensory design connects with the “soul” of beauty and defines future brand success.
In this year’s Spotlight On Multisensory area, experience the textures, scents and emotional impact of formulated prototypes, all of which will be entered into the prestigious Spotlight On Formulation Awards.
Don't miss the opportunity to touch, feel, and envision their potential for your next product innovations and the future of the industry.
Feel it
Celebrate!
Find out how industry experts rate the Spotlight On products. All the entries will be entered into the prestigious in-cosmetics Asia Awards.
Shout about it
If you are a supplier interested in showcasing your multisensory beauty ingredients to 14,000+ visitors, contact us now to secure your spot.
So much to take in!
We'll be producing a Spotlight On Guide listing the innovations on show, just like we did in 2025 when the topic was Biotech Beauty.