Your new product development starts here!

Innovation Zone – Sponsored by

A crowd favourite, the Innovation Zone is located at the heart of the show.

Year in, year out, 75% of our visitors start their journey around the show here.

Why? Because, as the name suggests, the Zone gives you the temperature of the industry as it showcases an array of 70+ new, innovative personal care ingredients launched within the past eight months – or some even at the show!

For your convenience and easier navigation, the Innovation Zone is split between functional and active ingredients.

As a bonus, test and feel the texture of a select few (presented in a formulated state) that you won’t be able to resist working into your next product launch!

Oh, and don't forget, all the ingredients will be entered into the Awards!

Find out who the winners will be

A sneak preview of some of the ingredients on the Zone…

Neoporyl™ by Givaudan

Launched: 28/02/2022

Pore size is a common aesthetic concern which ultimately gives rise to “porexia” among some self-conscious customers. While pore size enlargement is associated to age or gender, 2 biological factors are originally to blame: parakeratosis and coarse epidermis – and Neoporyl™ was designed to counteract these.

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ELAYA RENOVA ™ - The Hair Tensegrist By Vytrus Biotech

Launched: 28/02/2022

An active from plant stem cells that brings a new vision. A new holistic approach to haircare where scalp, hair follicle and hair shaft are interconnected and the hair system is revitalized by protecting hair and scalp, restructuring and reinforcing hair system, and enhancing hair and scalp beauty.

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Telessence Breeztel™ by LipoTrue

Launched: 5/4/2022

Telessence Breeztel™ is an active obtained from fermentation of a microorganism collected from the sea breeze near Tonga (Fiji). Telessence Breeztel™ protects telomere’s length & repairs and strengthens the skin; provides moisturization, elasticity and body firmness and soothes wrinkles; recovers skin chronological age.

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Myralys by Greentech

Launched: 05/04/2022

MYRALYS is a COSMOS-certified natural active ingredient. It is highly purified in gentiopicroside, sourced from organic wild yellow gentian roots to rejuvenate the upper and lower eye contours. MYRALYS targets key biological pathways related to AGE formation, carbonyl stress, dermal matrix, inflammation and angiogenesis.

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Amihope SB-102 by Ajinomoto Company

Launched: 23/06/2022

AMIHOPE SB-102 is a round shaped powder based on nature-derived ingredients. It excels in biodegradability and has better sensory feeling and soft-focus property than the existing natural powders. It can offer a better balance of stability and usability in pressed type formulation and can improve the colour difference

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Acti-Hair Complex by Laboratorios Argenol

Launched: 23/06/2022

Acti-Hair Complex is a new active ingredient containing a mixture of metals with citric acid especially indicated for dry, weak, dull, split and brittle hair that often suffers when drying or daily live. Acti-Hair Complex is a unique set of elements for hair products. Hair gets stronger (anti-loss) shinyer and sebum controlled.

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