Year in, year out, 75% of our visitors start their journey around the show here.
Why?
Because, as the name suggests, the Zone gives you the temperature of the industry as it showcases an array of 70+ new, innovative personal care ingredients launched within the past eight months – or some even at the show!
For your convenience and easier navigation, the Innovation Zone is split between functional and active ingredients. As a bonus, test and feel the texture of a select few (presented in a formulated state) that you won’t be able to resist working into your next product launch!
Oh, and all the ingredients will be entered into the Awards.