Year in, year out, 75% of our visitors start their journey around the show here.
Because, as the name suggests, the Zone gives you the temperature of the industry as it showcases an array of 70+ new, innovative personal care ingredients launched within the past eight months – or some even at the show!
For your convenience and easier navigation, the Innovation Zone is split between functional and active ingredients. As a bonus, test and feel the texture of a select few (presented in a formulated state) that you won’t be able to resist working into your next product launch!
Oh, and all the ingredients will be entered into the Awards.