Each interactive area is free to attend and no pre-booking necessary. Check out the most popular areas on the show floor.
The Innovation Zone showcases the newest raw materials to hit the market, with each box displaying an ingredient launched within the last six months.
This area is one of the most popular features at the show, giving you the opportunity to determine the very materials that would give your new finished products that innovative edge.
Free to attend
Identify new and invigorating sensations for your next cosmetic creation by visiting the Sensory Bar. Products displayed in this area offer exciting sensory experiences through innovative personal care formulations, from evocative fragrances for haircare, heavenly tastes for lipsticks, and transforming textures for moisturisers.
Necessary measures are in place to allow you to test the products safely. You are free to try out the formulations displayed at the bar for the feel, smell and taste of the product.
Find inspiration for the next generation of colour cosmetics and discover innovative pigments and technologies that deliver captivating shades and hues at the Make-Up Bar.
This area is safely designed for visitors to see and test new exciting make-up formulations, displaying everything from eyeshadows, foundations, nail varnishes and lip lacquers. All necessary precautions have been taken to ensure everyone’s safety.
The Sustainability Corner is an interactive educational area committed to featuring the latest advancements and accomplishments in sustainable personal care.
Through a range of ingredient display pods, you can find the latest in sustainable raw materials, with each product meeting certain environmental and social standards that support the personal care industry's more extensive sustainable initiatives.
Register your interest for 2023
Sign up to attend the 2023 event in Barcelona.
What else happens at the show?
As well as these on-site product areas, there’s plenty more inspiration, discovery and education online and on-demand during the virtual portion of the event.