Halal beauty trends and ingredients
Halal beauty trends and inclusivity
According to Fortune Business Insights, the global halal cosmetics market is worth $47.76 billion and is rapidly expanding, fuelled by rising populations in the Asia Pacific region, demand for alcohol-free products and e-commerce.
Naturally, Asia Pacific dominates, with strong demand from countries like Indonesia and Malaysia, making halal cosmetics a key focus for thousands of visitors attending in-cosmetics Asia every year.
Booming mainstream
Halal cosmetics are moving mainstream, reshaping beauty trends and brands like pioneering Wardah in Indonesia for example thrive by meeting those needs.
Indeed, by October 2026, all cosmetics sold, imported or distributed in Indonesia must be halal-certified, while in Malaysia processes are being streamlined. Meanwhile, in the ASEAN region, ingredient and labelling rules are being harmonised.
At in-cosmetics Asia, halal ingredients, seminars, and improved convenience for visitors with specific needs will highlight the sector’s rising influence and momentum.
Halal ingredients on show
In addition to exhibiting suppliers from Malaysia and Thailand, global leaders such as Azelis, BASF, Croda, dsm-firmenich, Mibelle AG Biochemistry and Symrise will showcase a diverse portfolio of halal-certified personal care ingredients. These span applications ranging from skincare to haircare, oral care, colour cosmetics, fragrance, homecare and suncare as well as multifunctional options.
Talking Marketing Trends
The Middle Eastern beauty market demands innovation, tradition, and tailored formulations whilst Asian brands embrace ethical demands. Join the panel Ethical Beauty – Halal, Natural, Organic Labels and session on Beauty in the Middle East by Faiza Hussain (pictured) on 5 Nov.
Prayer room
We are pleased to announce a new prayer room on the show floor, complementing those near Halls 103 and 99. This will provide visitors a private space for daily Islamic prayers while managing business obligations for what promises to be a busy time for all at the event.
Halal food
For your comfort, BUNG Steak Halal Food Café is next to the prayer room on the show floor, just a short walk from the Marketing Trends Theatre, offering convenient halal dining. For other outlets, you can also visit the food court situated in the basement at BITEC.
Halal applications on show at in-cosmetics Asia
Almost 30% of the exhibitors at in-cosmetics Asia, supply halal-certified ingredients. These products focus on evidence-based skincare, haircare, oral care, makeup, fragrances, and suncare solutions. Many are formulated with bioactive, barrier-repairing, antioxidant, UV-protective, and multi-functional ingredients.
Here’s an overview of the range of halal-certified ingredients at the show:
You can also search the terms below and pinpoint who offers them.
Skincare:
- Hydrating agents (Sodium Hyaluronate, BPTriluronic Acid)
- Anti-ageing and brightening actives (Vitisin, Resveratrox, Alpha-Arbutin, Madecassoside, Ergothioneine, Kojic Acid, Retinol)
- Barrier repair ingredients (Citron Barrier Ceramide, Ceramide 5 AS, Besterol-E, Emogreen HP 40)
- Soothing/anti-inflammatory ingredients (Enoxolone, Pinolumin, Rejuvaveen, Ganocalm)
- Sun protection (Sunsafe OMC A, Titanium Dioxide, Octocrylene, ShieldBiso-SX 33, Uvinul A Plus)
- Emollients, thickeners, and stabilizers for creams and lotions (Hydramol TGL Ester, PolyAquol-LW, Fluidifeel Easy, Texique Lux5, Lipoid P 75-3)
Haircare:
- Hair strengthening/conditioning ingredients (Promois Silk, Seidecosaa Silk Amino Acids, Resvinia, Synbitik-BIO Hair PSK, Besterol-E)
- Nourishing oils (Macadamia Vegetable Oil, Flaxseed Oil, Camellia Japonica Seed Oil, Sesame Seed Oil, Peach Kernel Oil)
- Scalp health and anti-dandruff agents (Piroctone Olamine, Novakare PO, MYRAMAZE-PURE)
Oral care:
- Natural sweeteners, humectants, and mild protectants (Refined Glycerine, Colloidal Oatmeal)
- Mild surfactants and cleansing agents (TENSAGEX SLES, CMC CF2000)
Colour cosmetics/ Makeup
- Pigments, lakes, and colour bases (FDC/ DC Dyes, Lakes Pigments, Iron Oxides, SunPURO Naturals)
- Gloss/texture enhancers (Schercemol SHS Ester, Schercemol PTID Ester, DUB ESTOLINE)
- Sensory enhancers for a smooth application (PolyAquol-VO4, BENTONE HYDROLUXE 360, Texique Lux5)
Fragrances
- Aromatic oils and fragrances (TCFF Essential Oils, Fragrance Oil from India)
- Encapsulation agents for fragrance delivery (Oil bead microencapsulation technology)
Suncare
- Broad-spectrum UV filters (Sunsafe OMC A, Sunsafe-Fusion B1, Titanium Dioxide, Octocrylene, ShieldBiso-SX 33, Uvinul A Plus)
Multi-functional Ingredients
- Ingredients suitable for both skin and hair (Hydramol TGL Ester, Seidecosaa Silk Amino Acids, Phytosteryl Oleate, Panthenol)