K-Beauty Zone
Explore smart age-management innovations
Discover the driving force behind K-Beauty innovation
Step into the K-Beauty Zone, where smart age-management ingredients take centre stage—delivering visible results, long-term skin health, and daily protection.
Showcasing ingredients that support repair, protection, barrier strength, tone-evening, and soothing, this zone highlights the innovations shaping the next generation of K-Beauty across beauty, protection, and comfort.
Alongside dynamic exhibitor presentations, leading industry experts will deliver educational sessions exploring the most current trends in K-Beauty, offering insight into advanced formulations and future-ready solutions.
All featured ingredients will also be considered in the Awards Ceremony on 1 July.
Age-Management : Global Demand, Korean Innovation
Age-Management : Global Demand, Korean Innovation
Global Age-Management Market Growth
The global anti-ageing market is expanding as consumers shift from corrective products to preventative and regenerative age-management skincare.
Science-Led Skincare Shapes Consumer Routines
Barrier-supporting, sun-protective and regenerative formulas—featuring peptides and collagen-boosting actives—are driving long-term “skin longevity” routines across mass, masstige and prestige segments.
Korea: Fast-Growing
Age-Management Hub
Korea: Fast-Growing Age-Management Hub
South Korea’s beauty and personal care market is powered by facial skincare, anti-ageing and hyperpigmentation innovation, with younger consumers accelerating adoption of preventative “slow-ageing” routines.
USD 85.1B (2025) → USD 119.8B by 2030
(~7% CAGR)*
*StartUs Insights
Barrier care · Sun protection ·
Regenerative skincare**
(top global skincare growth theme in 2025)
**Precision Business Insights
USD 13.66B (2025) → USD 18.82B by 2030
(~6.6% CAGR)***
***Mordor Intelligence
Celebrate the K-Beauty Standout Award
Celebrate trend-setting Korean cosmetic ingredients recognized by the K-Beauty Standout Award for their global impact and industry-shaping innovation.
Learn the Latest
K-Beauty Trends
Learn the Latest K-Beauty Trends
Learn from leading Korean industry experts including Amorepacific, Cosmax, and Kolmar, alongside global insights from Euromonitor, WGSN, and Mintel on the future of K-beauty across diverse topics.
Scan to Stay Informed
With countless innovations on display, scan the QR code in the Innovation Zone to access detailed product information—including INCI names, % w/w, and formulation procedures—and explore the science behind the latest breakthroughs.
Ready to visit?
Unlock the future of beauty—register your interest for in-cosmetics Korea and be the first to explore ingredients, trends, and hands-on innovation.
Want to participate?
As an exhibitor at in-cosmetics Korea, join the K-Beauty Zone to showcase your smart age-management ingredient and gain exposure to highly engaged personal care audience at in-cosmetics Korea.