8,519 unique visitors and 9,898 visitors in total (including re-visits) – including 6% overseas attendees from Thailand, Indonesia, Vietnam and India, and 94% from Korea represented by the likes of LG, AmorePacific, Cosmax and Kolmar Korea, flocked to in-cosmetics Korea on 13-15 July.
The show has firmly bounced back to a pre-pandemic level and I’m pleased it has brought the personal care community together in the centre of K-beauty where it continues to flourish at its root. in-cosmetics Korea is not only the information source for big manufacturers but also for indie brands and entrepreneurs setting out to start a business in this competitive market. This year, more visitors from emerging markets such as Indonesia, Thailand and the Philippines attended.