Take a deep dive into the hottest marketing trends with presentations from regulations and legislation to expert analysis and trend reports, find out the latest predictions and use it to inform your plans for the future.
The dominance and reputation of Korean cosmetics in the global market is peaking as the country ranks as the third-largest exporter of cosmetics worldwide. Korean beauty is all about customization and the country’s cosmetic ingredients are innovative and inspired by nature in a way unique to Korea. With a dynamic local market that draws fierce competition and speedy time-to-market, we have seen a wealth of innovation from: The digital retail experience, to natural ingredients and formulations.
This year, there will be special focus on the functional ingredients and safety, gender-neutral formulations and how brands are evolving their digital strategy.