in-cosmetics Korea
12th - 14th July 2023
Coex, Seoul

K-Beauty Inspiration Zone

What makes K-Beauty so innovative? How can I learn how to stand out? What products should I be looking out for?

The K-Beauty Inspiration Zone is the place to go to answers those questions, and anything else you might want to know!

Korean Beauty is all about customization and inspiration. Its unique Korean ingredients inspire manufacturers to formulate new products that are taking the world by storm.

Since its launch in 2019, the K-Beauty Inspiration Zone has been an iconic feature where Korean and international researchers can get a unique insight into the most innovative and popular K-Beauty products. The Top 20 K-Beauty products are carefully selected and analysed by industry experts and displayed for all visitors.


In 2023, the zone will be divided into two sections; Product showcase and the Open theatre. From being able to physically see and test products, to a wider variety of sessions, this year’s K-Beauty Inspiration Zone will be even more engaging to visitors.

Product Showcase

The Top 20 most innovative K-Beauty products all in one place. Browse, test and try the latest in skincare and makeup and see how the product has been successful across the world with the marketing analysis done by our partner, Mintel, who carefully select and analyse each product.

The show’s technical advisor Lorna Radford will pick 1-2 key star ingredients that were used in the finished products, and you’ll be able see and feel it alongside the product display. You’ll get direct insight into how the finished product has best used these ingredients and how it could benefit your own formulations.

There will also be a separate area with ‘Exhibitor’s recommendations’ where you’ll be able to explore what ingredients and formulations there are at the show that would be suitable for K-Beauty.

Open Theatre

Our partner Mintel is back with the popular Future Trends seminars where you can learn about what future beauty trends will affect K-Beauty in the coming years. There will be multiple sessions during the day by industry professionals and influencers, and it’s a great way to get ahead and discover the trends that will influence the market.

As well as the specially curated Mintel seminars there will be sessions run by exhibitors where they demonstrate their ingredients and formulations in a lab setting. You’ll be able to see exactly how they formulate these ingredients and ask questions as they’re demonstrating. This is an interactive way to learn the directly from the formulators and get insights on how these ingredients will contribute to the future of K-Beauty.

Program schedule will be updated soon, keep an eye out for the different speakers already lined up to speak.

Think your ingredient, product or formulation has what it takes to be in the Inspiration Zone?

If you’d like to participate in the K-Beauty Inspiration Zone, contact your sales representative today.