in-cosmetics Korea
14th- 16th July, 2021
Seoul, South Korea

K-Beauty Inspiration Zone

K-Beauty has revolutionised the personal care market with new products, ingredients and innovations. Due to this, businesses are finding opportunities within the K-Beauty market.

Our popular K-Beauty Inspiration Zone has been upgraded with two new sections - Trending and Formulations.

Discover the 20 most-loved K-Beauty products in Trending, get hands-on with the hottest K-Beauty trends and test each final product in Formulation. Gain valuable insight from presentation sessions offered by a variety of other well-known brands regarding the latest trends, ingredients and more.

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Trending showcases the 20 best K-Beauty products(10 skincare and 10 makeup items), selected by The K-Beauty Science, which will also provide the analysis of these products. Visitors can get hands on with the new products while learning about the ingredients and marketing of the products. The product ingredients analysis will be provided by KCII (Foundation of Korea cosmetic Industry Institute).


Clean Beauty and Sensitive Skin are currently the two hottest trends in personal care impacting the Korean market. At Formulation, visitors will see the specific ingredients used within products and be provided with an analysis of formulations and ingredients. Simultaneously, a finished product will also be present for visitors to test.

Formulation Theme 1 - Clean Beauty

Check out this area for ingredients that respond to consumers growing desire for healthy and environmentally conscious products. As the interest for clean beauty products increases, understanding what ingredients are used in these formulations is important when designing new products. The Clean Beauty area will also incorporate natural and vegan products for visitors to gain hands on experience this growing trend.

Formulation Theme 2 - Sensitive Skin

High levels of air pollution in Korea have raised the concern for skin and health issues among Korean consumers, and cosmetic products that are suitable for Sensitive Skin have become more popular than ever. The Sensitive Skin section will help your company to deliver the right value and message to Korean consumers who are keen for this new trend.

What else is happening?

Besides the K-Beauty Inspiration Zone, there are many other features of in-cosmetics Korea for you to discover.

Want more information?

More information on the K-Beauty Inspiration Zone Presentations taking place at in-cosmetics Korea 2021 will be published soon.