The Innovation Zone showcases the newest raw materials to hit the market, with each box displaying an ingredient launched within the last eight months.
The area is one of the most popular features at the show, giving visitors the opportunity to determine the very materials that would give their new finished products that innovative edge. Selected boxes also come with a formulation display, inviting visitors to put ingredients to the test.
The Innovation Zone was located in the center of the exhibition, acting as a pivotal setting for R&D professionals to identify the most inspirational ingredients and product concepts.
This is free to attend and no booking necessary.