Showcasing the latest raw materials to hit the market, the Innovation Zone is one of the most popular features at the show. Each box features a new ingredient, launched within the last eighteen months, giving you the opportunity to browse and discover new ways to bring that innovative edge to your formulation. Selected boxes will also come with a formulation display, allowing you to put the ingredient to the test right on the show floor.
Located at the centre of the exhibition, the Innovation Zone is a pivotal hub for R&D professionals to identify, learn and be inspired by the latest inspirational ingredients and product concepts. The zone is free to attend and there is no extra booking required.