in-cosmetics Korea
12th - 14th July 2023
Coex, Seoul

Country Focus – Japan

Asia Pacific is on the forefront of beauty innovation, with Japanese beauty being one of the leaders. Korean Beauty is a comparatively young & trendy market whilst Japan Beauty is a more mature cosmetics market.

Brands like Shiseido, Bioré and SK:II have been taking over the cosmetics world and there is a lot to learn about how these ingredients and formulation will lead K-Beauty forward.

This year, in-cosmetics Korea will have a specific country focus programme to explore further what Japan has to offer in terms of ingredients, formulations and trends.

You’ll have specific Technical Seminars from Japanese exhibitors, a country pavilion where you can meet all the niche Japanese suppliers face-to-face and live ingredient demonstrations straight from the suppliers.

Hear about the latest technology

The cosmetics industry is constantly changing and we can learn advanced technological developments from Japanese companies. This year you will be able to hear a special keynote speaker from Shiseido Japan talking about the latest in technology and will be held in the Technical Seminars theatre.

Also joining in the theatre will be J-Beauty technical presentations by Japanese exhibitors. There will be technical presentations by Japanese exhibitors including Nikko Group, Ajinomoto Health Supply, Seiwa Kasei and Vitamin C60 BioResearch, highlighting the latest technologies they have been using.


Meet Japanese suppliers

This will be your opportunity to meet the Japanese suppliers face-to-face. With an easy to find Japanese pavilion, discovering all the suppliers will be made easy.

As well as the pavilion, all the Japanese exhibitors will be highlighted for you to connect with in person.

See how the ingredients work

Held in the K-Beauty Inspiration Zone will be live formulation demos. You'll be able to see how these Japanese ingredients are being used in formulations to produce a product that works for the Korean market.

You'll also be able to see exhibitor recommendations with displayed ingredients, formulated finished products and the formulations will drive K-Beauty development in the future.



Don’t miss out on Japanese insights.

Register your interest to visit in-cosmetics Korea 2023 and get ready to explore Japanese ingredients and formulations.

Do you have an ingredient to highlight?

If you’re a Japanese exhibitor and think you have an ingredient to highlight in this country focus, contact your sales representative or speak to one our team.