Innovation Zone Demo

A crowd favourite, the Innovation Zone is located at the heart of the show.

Year in, year out, this is where 75% of the show visitors start their journey when attending in-cosmetics Latin America.

Why? Because, as the name suggests, the Zone gives you the temperature of the industry as it showcases an array of new,  innovative personal care ingredients launched within the past eight months – or some even at the show!

For your convenience and easier navigation, the Innovation Zone is split between functional and active ingredients.

As a bonus, you will also be able to test the effectiveness and feel the texture of a select few (presented in a formulated state)!

Oh, and all these products will compete to win at the Best Ingredient Awards!