We have been seeing an increasing adherence of representatives from multinational companies coming in large numbers to see the innovations we bring to raw materials. So, with each edition, we have an audience that considers the fair as a focal point of innovation.

The fair was very well organized, and the booths were complete. We saw many innovations for the scalp. Every year, we also notice an evolution in sustainability with more natural origins.

We participated in both days of the fair. We want to grow and to do that, we seek to know the new developments to serve consumers better. We were able to expand our networking and meet people from different countries.

I have been working in the industry for many years and I receive finished products to talk about the performance of formulas for consumers, who are my followers and customers. So, it is very important to be close to the formulating and active development companies. We, influencers, and the audience that consumes the products are more interested in knowing how raw materials are developed in terms of sustainability. At the event, I could see that there are many solutions for this.