LipoTrue marks 10 years of growth with in-cosmetics Global

LipoTrue, the innovative cosmetic ingredient company specialising in high-performance active ingredients, celebrated its 10th anniversary at in-cosmetics Global in Paris, a milestone reflecting a decade of growth and scientific advancement. Founded with a vision to deliver disruptive technologies and a fresh approach to cosmetic innovation, LipoTrue first exhibited at in-cosmetics Global in 2016. From the outset, the company’s goal was to position itself as a cutting-edge developer of cosmetic actives, while building visibility and credibility on the international stage. Over the years, this presence has allowed LipoTrue to establish itself as a trusted partner to global brands, demonstrating both technological expertise and forward-thinking innovation. 

LipoTrue’s initial participation at in-cosmetics Global was driven by the show’s unrivalled global visibility. It provided the ideal setting to introduce the company’s technologies and establish the foundations of the LipoTrue brand. The aim was to connect with international cosmetic companies, validate the company’s value proposition, and open doors to commercial partnerships.

Over the past ten years, these objectives have evolved alongside LipoTrue’s growth. Today, the company showcases four differentiated technological platforms. These include wild plants as biofactories, peptide design via in silico or biomimetic approaches, LipoTrue Greenbeat™, a range of botanical active ingredients and Big Data analytics. Together, these technologies have supported the creation of a portfolio of more than 45 active ingredients for both skin and hair care, aligning scientific excellence with sustainability, efficacy, and true novelty.

LipoTrue’s participation in in-cosmetics Global has delivered measurable growth and impact. Across ten years, the company has generated over 50,000 qualified leads, formed more than 20 strategic partnerships, and converted countless show interactions into long-term clients and collaborative projects. The show has also played an important role in LipoTrue’s international expansion, providing a platform to connect with partners and distributors worldwide. In doing so, it has enabled the company to deliver its active ingredients globally, while strengthening its reputation as an international innovator in the cosmetics industry.

“Today, our presence at in-cosmetics Global is shaped by a clear purpose. To spark meaningful conversations around these scientific advances, to inspire formulators and brands seeking real differentiation, and to reinforce LipoTrue’s role as a partner helping shape the future of cosmetics through advanced science and visionary thinking,” explains Andrea Esplugas, Marketing Manager at LipoTrue.

Over the years, in-cosmetics Global has become the stage where many of LipoTrue’s most significant innovations are first introduced to the industry. A key success story originating from the show is the launch of Fragments Remastered™. First introduced at in-cosmetics Global 2024, the launch was supported by highly visible branding in the Innovation Zone and two fully attended technical seminars. This approach helped LipoTrue to communicate the scientific and practical applications of the technology directly to formulators, R&D leaders and brand owners.

The line attracted continuous traffic to the stand, featured in multiple Innovation Zone showcases, and became a frequent reference point in technical discussions during and after the show. The momentum generated on-site quickly translated into new commercial and strategic opportunities. 

Presenting innovations at the show has allowed LipoTrue to frame its science within the industry’s most relevant conversations, accelerating awareness and adoption from the outset. As a result, major launches including Munapsys™, the Fragments Remastered™ line, a biomimetic collagen I fragment, and advanced AI-designed peptides such as Cellagie™ and SP[AI]3™ have all been unveiled at in-cosmetics Global. Reinforcing the show’s role as a key launchpad for LipoTrue’s most impactful innovations. 

Participation in in-cosmetics Global has elevated LipoTrue’s visibility within the cosmetics and personal care sector. By combining brand activations with technical presentations, the company has consistently positioned itself at the forefront of scientific advancement, gaining trust and credibility with formulators, brand owners, and R&D leaders.

The show has also delivered consistent industry recognition. LipoTrue’s ingredients have been repeatedly shortlisted and acknowledged in the Innovation Zone Best Active Ingredient Awards across multiple editions and regions. This reflects strong validation from the market, reinforcing the credibility of LipoTrue’s scientific approach and provides independent endorsement of its technological excellence. Together, these launches and accolades demonstrate the value of in-cosmetics Global. Over the years, the company has adapted its exhibiting strategy in response to industry trends, customer insights, and evolving product offerings. From AI-driven peptide design and microbiome-focused ingredients to vegan and biomimetic actives, LipoTrue ensures its presence at the show reflects both scientific rigor and the needs of modern formulators.

At in-cosmetics Global in Paris, LipoTrue celebrated its 10th anniversary by showcasing new technologies, highlighting milestones from the past decade and reinforcing its position as a reference for sustainable innovation in cosmetics. The event provided an opportunity to deepen relationships, connect with new global customers and present scientific advancements that drive real differentiation in the market.

Reflecting on the company’s journey, Esplugas explains: “in-cosmetics Global has been a defining platform for LipoTrue. From our very first exhibition in Paris in 2016 to our 10th anniversary, the show has helped us grow internationally, showcase our innovations, and connect with the industry’s most forward-thinking brands. Every edition has been a catalyst for new partnerships, commercial opportunities, and scientific recognition. For any company looking to make an impact in the personal care sector, in-cosmetics Global is an unparalleled platform to connect, learn, and thrive.”

LipoTrue’s decade-long story at in-cosmetics Global highlights the event’s value as a platform for innovation and growth. For companies aiming to establish themselves in the cosmetics and personal care market, exhibiting at the show can be transformative. Helping to open doors to meaningful partnerships and inspire future innovation.

Looking for something else?