Cherie Buziak is a cosmetic marketing product developer, licensed aesthetician, and publisher with more than two decades of beauty industry experience. In 2006, she founded BeautyEdge LLC, an innovative product development consulting company specializing in emerging science, cutting-edge ingredients, delivery systems, and technologies. BeautyEdge provides strategic insight to help brands succeed through trend forecasting, category analysis, consumer insights, brand positioning, and identifying white-space opportunities.

Her clients have included Bath & Body Works, Coty, Rx for Brown Skin, Noxzema, Omni Aesthetics, and Paris Presents (Real Techniques), among others.

Previously, Cherie spent seven years with Avon Products, Inc., where she played a key role in the development of its $2 billion global skincare business. Her achievements include developing Anew Retroactive, which generated $25 million in launch sales, and Anew Luminosity, a CEW Award winner. She also created first-to-market skincare and color launches, developed concepts for Avon’s U.S. Wellness business, and introduced organic concept collections for its Global Wellness brand.

Before Avon, Cherie spent seven years with renowned dermatologist Dr. Neil Sadick, serving as Director of Skincare and Executive Vice President of pHases Spa. She also served as Director of Training for French skincare company Guinot.

Cherie holds a B.S. in Marketing from FIT and is an active CEW and NYSCC member, published author, and sought-after beauty industry speaker.