APAC Beauty – from trends to innovation from China to Korea and South East Asia

Asia-Pacific is redefining the future of beauty. From next-generation ingredient science to culturally driven product innovation, the region is evolving faster, and more diversely, than ever before.

The in-cosmetics Asia 2026 APAC Beauty Report brings together expert insight, market intelligence and real-world observations to unpack how beauty leadership is shifting.

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What the report covers

New model of beauty leadership

APAC beauty is no longer led by one dominant market. Innovation, scale and cultural relevance are now spread across the region from China to South Korea and South-East Asia.

Where science drives innovation

More science-led and ingredient-focused, explore how the vibrant market is being shaped by advanced actives and biotech-inspired innovation.

Clinical inspiration, consumer scale

Procedure-inspired skincare in everyday routines with accessible formats, focusing on repair, resilience and efficacy - where credibility
matters most.

Local insight wins markets

Climate, culture and regulation shape consumer needs across the region. Find out how brands succeed by localising formulations,
ingredients and storytelling.

Who should download this report

This report is essential reading for professionals involved in shaping the future of beauty and personal care, including:

● Brand owners and founders
● Formulators and R&D teams
● Ingredient suppliers and manufacturers
● Market strategists and innovation leaders
● Anyone exploring growth or partnerships within APAC

Download the free report