John Jiménez is a pharmacist from National University of Colombia with a master's in sustainable development and specialization studies in marketing, cosmetic science and neuromarketing.

He has 35 publications in scientific journals and a book chapter in cosmetic formulation. John was Keynote Speaker at the 33 World IFSCC Congress in Barcelona 2023 in the topic of Sensory Inclusion and currently is Co-Editor of IFSCC Magazine for zone 3 (Americas). He has been the recipient of the Maison G. de Navarre Prize (IFSCC USA 2004), Henry Maso Award (IFSCC USA 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014, he also has been a speaker at various international conferences.

Since 2019, he has written a trends column for in-cosmetics Connect. Since 2013, he has been writing a trends column for Cosmetics & Toiletries Brazil and a column on neuromarketing for Eurocosmetics since 2020. He has also served on the Scientific Advisory Board for Cosmetics & Toiletries magazine. Jiménez additionally served as president of Accytec Bogotá (2017-2019). He joined Belcorp in 2005 and is currently Senior Researcher Expert. Before joining Belcorp, he worked in Laboratorios Esko, Whitehall AH Robins and Fresenius Medical Care in Colombia.