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The Marketing Trends sessions are free to attend, but as the most popular theatre at the show, they're often full. To avoid dissapointment, guarantee your place at the theatre for a whole day with a Marketing Trends Priority Pass.

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Marketing Trends Programme

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  • Beauty and personal care retailing of today and tomorrow: surviving and thriving in the rapidly changing market

    Tuesday10:00 - 10:4506 October 2020
    Marketing Trends Theatre

    Download Free Euromonitor report now The presentation will consist in a quick overview of the global Beauty and Personal Care market and industry performance i...

    • Language: English

  • 2021 & above: lifestyle shifts impacting product development & storytelling

    Tuesday11:00 - 11:4506 October 2020
    Marketing Trends Theatre

    Join BEAUTYSTREAMS to discover uptrending claims, textures, and effects in color cosmetics, skin care, hair care, and fragrance. Creative Director, Michael Nolt...

    • Language: English

  • The art of African beauty

    Tuesday12:00 - 12:4506 October 2020
    Marketing Trends Theatre

    With Zeze Oriaikhi-Sao, delve into the world of a growing middle class and a market set to be the largest contributor to forecasted 10 year growth portfolios fo...

    • Language: English

  • Beauty tech focus

    Tuesday13:00 - 13:4506 October 2020
    Marketing Trends Theatre

    A new feature at in-cosmetics Barcelona will be the Beauty Tech Zone showcasing new developments in digital and technology for cosmetic manufacturers. Lucie Gre...

    • Language: English

  • The panorama of humanity: what does it mean for the beauty industry?

    Tuesday14:00 - 14:4506 October 2020
    Marketing Trends Theatre

    The next ten years will be monumental for beauty as we deal with significant shifts in consumer behavior. Consumers are in the driver's seat dictating to brands...

    • Language: English

  • What’s next in haircare around the world?

    Tuesday15:00 - 15:4506 October 2020
    Marketing Trends Theatre

    The Director of Hair Innovation at In-Trend will present a panorama of the emerging hair care trends around the world. They will give you key insights to inspir...

    • Language: English

  • Developing an effective omnichannel distribution strategy as a new beauty brand

    Tuesday16:00 - 16:4506 October 2020
    Marketing Trends Theatre

    For an indie brand born on social media, the prospect of entering retail and building an omnichannel strategy is challenging. However, it’s more important that ...

    • Language: English

  • Bacteria is not a dirty word - Focus on the skin microbiome

    Tuesday17:00 - 17:4506 October 2020
    Marketing Trends Theatre

    The microbiome is one of the biggest beauty trend for the next few years to watch out for and is bound to change how we conceive and use beauty products. But ar...

    • Language: English

  • M-Beauty: what is the outlook for Halal beauty in South East Asia?

    Wednesday10:00 - 10:4507 October 2020
    Marketing Trends Theatre

    Asia Cosme Lab presentation will offer an overview on the beauty markets from Indonesia and Malaysia, with a focus on Muslim and Halal beauty. Many insights wil...

    • Language: English

  • From K-beauty to A-beauty: A tour of the world's beauty hotspots

    Wednesday10:00 - 10:4507 October 2020
    Marketing Trends Theatre

    Download Free Euromonitor report now Euromonitor have coined the term Beauty Geographic Hotspots to describe the country-branded beauty movement, whereby brand...

    • Language: English

  • C-Beauty: a market to watch and get inspiration from

    Wednesday11:00 - 11:4507 October 2020
    Marketing Trends Theatre

    From key ingredients to watch to trending new textures and formats, Mintel will take you on an innovation journey – packed with product highlights from core cat...

    • Language: English

  • Ocean safe beauty

    Wednesday12:00 - 12:4507 October 2020
    Marketing Trends Theatre

    Climate change is the defining global challenge of our time. Rapid changes to the global climate over the past several decades, have already resulted in widespr...

    • Language: English

  • Indie beauty - Panel discussion

    Wednesday13:00 - 13:4507 October 2020
    Marketing Trends Theatre

    The hugely popular indie panel plays host this year to some exciting new beauty brands that have been taking on the multinationals with imaginative product conc...

    • Language: English

  • 5 new beauty tribes

    Wednesday15:00 - 15:4507 October 2020
    Marketing Trends Theatre

    Stylus’ senior beauty editor Lisa Payne will discuss five game-changing beauty consumer tribes that brands need to know about in order to maintain relevance, fu...

    • Language: English

  • Trending and emerging ingredients in skincare innovation

    Wednesday16:00 - 16:4507 October 2020
    Marketing Trends Theatre

    Today’s informed consumers seek skincare solutions which are both effective and reflect their individualism and identity. Social media in particular has democra...

    • Language: English

  • Prestige skincare trends

    Wednesday17:00 - 17:4507 October 2020
    Marketing Trends Theatre

    The beauty retail landscape is experiencing a profound transformation. In a world with rapidly changing products and distribution models, it's never been more i...

    • Language: English

  • CBD in beauty - Panel discussion

    Thursday10:00 - 10:4508 October 2020
    Marketing Trends Theatre

    CBD is now firmly on the beauty industry radar, attracting a great deal of attention through its association with cannabis, but also its perceived skincare and ...

    • Language: English

  • Branding beyond green: a how-to guide for designing responsible beauty brands

    Thursday11:00 - 11:4508 October 2020
    Marketing Trends Theatre

    Organic, eco-friendly, green, clean…what was once a meaningful point of difference in beauty is now almost commonplace, with the big beauty beasts launching eve...

    • Language: English

  • The role of technology in personalised beauty

    Thursday12:00 - 12:4508 October 2020
    Marketing Trends Theatre

    Technology is being leveraged by beauty players to offer personalized solutions, and to enable more user-led experiences. Its integration is evolving brand-cust...

    • Language: English

  • Where is the global natural personal care market heading?

    Thursday13:00 - 13:4508 October 2020
    Marketing Trends Theatre

    Learn more about the future of the beauty market and the natural cosmetics sector. What are the most apparent and rising consumer habits? How are brands, market...

    • Language: English

  • Never miss a trend again by adopting an AI-led approach

    Thursday14:00 - 14:4508 October 2020
    Marketing Trends Theatre

    So you’ve heard of retinol, bakuchiol and old faithful CBD… but have you been able to identify game-changing trends like these while in their infancy? Before hi...

    • Language: English

  • Could your greatest competitor become your greatest collaborator?

    Thursday15:00 - 15:4508 October 2020
    Marketing Trends Theatre

    Jo Chidley will examine how the mood of global consumers has changed as a result of Greta Thunberg and the Extinction Rebellion movement. She will look at how t...

    • Language: English