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The Marketing Trends sessions are free to attend, but as the most popular theatre at the show, they're often full. To avoid dissapointment, guarantee your place at the theatre for a whole day with a Marketing Trends Priority Pass.

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Marketing Trends Programme

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  • Indie beauty - Panel discussion

    Wednesday13:00 - 13:4501 July 2020
    Marketing Trends Theatre

    The hugely popular indie panel plays host this year to some exciting new beauty brands that have been taking on the multinationals with imaginative product conc...

    • Language: English

  • 5 new beauty tribes

    Wednesday15:00 - 15:4501 July 2020
    Marketing Trends Theatre

    Stylus’ senior beauty editor Lisa Payne will discuss five game-changing beauty consumer tribes that brands need to know about in order to maintain relevance, fu...

    • Language: English

  • Trending and emerging ingredients in skincare innovation

    Wednesday16:00 - 16:4501 July 2020
    Marketing Trends Theatre

    Today’s informed consumers seek skincare solutions which are both effective and reflect their individualism and identity. Social media in particular has democra...

    • Language: English

  • Prestige skincare trends

    Wednesday17:00 - 17:4501 July 2020
    Marketing Trends Theatre

    The beauty retail landscape is experiencing a profound transformation. In a world with rapidly changing products and distribution models, it's never been more i...

    • Language: English

  • CBD in beauty - Panel discussion

    Thursday10:00 - 10:4502 July 2020
    Marketing Trends Theatre

    CBD is now firmly on the beauty industry radar, attracting a great deal of attention through its association with cannabis, but also its perceived skincare and ...

    • Language: English

  • Branding beyond green: a how-to guide for designing responsible beauty brands

    Thursday11:00 - 11:4502 July 2020
    Marketing Trends Theatre

    Organic, eco-friendly, green, clean…what was once a meaningful point of difference in beauty is now almost commonplace, with the big beauty beasts launching eve...

    • Language: English

  • The role of technology in personalised beauty

    Thursday12:00 - 12:4502 July 2020
    Marketing Trends Theatre

    Technology is being leveraged by beauty players to offer personalized solutions, and to enable more user-led experiences. Its integration is evolving brand-cust...

    • Language: English

  • Where is the global natural personal care market heading?

    Thursday13:00 - 13:4502 July 2020
    Marketing Trends Theatre

    Learn more about the future of the beauty market and the natural cosmetics sector. What are the most apparent and rising consumer habits? How are brands, market...

    • Language: English

  • Never miss a trend again by adopting an AI-led approach

    Thursday14:00 - 14:4502 July 2020
    Marketing Trends Theatre

    So you’ve heard of retinol, bakuchiol and old faithful CBD… but have you been able to identify game-changing trends like these while in their infancy? Before hi...

    • Language: English

  • Could your greatest competitor become your greatest collaborator?

    Thursday15:00 - 15:4502 July 2020
    Marketing Trends Theatre

    Jo Chidley will examine how the mood of global consumers has changed as a result of Greta Thunberg and the Extinction Rebellion movement. She will look at how t...

    • Language: English