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Marketing Trends Priority Pass Upgrade

The Marketing Trends sessions are free to attend, but as the most popular theatre at the show, they're often full. To avoid dissapointment, guarantee your place at the theatre for a whole day with a Marketing Trends Priority Pass.


Marketing Trends Programme


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  • 2021 & above: lifestyle shifts impacting product development & storytelling

    Tuesday11:00 - 11:4530 June 2020
    Marketing Trends Theatre

    Join BEAUTYSTREAMS to discover uptrending claims, textures, and effects in color cosmetics, skin care, hair care, and fragrance. Creative Director, Michael Nolt...

    • Language: English

  • The art of African beauty

    Tuesday12:00 - 12:4530 June 2020
    Marketing Trends Theatre

    With Zeze Oriaikhi-Sao, delve into the world of a growing middle class and a market set to be the largest contributor to forecasted 10 year growth portfolios fo...

    • Language: English

  • Beauty tech focus

    Tuesday13:00 - 13:4530 June 2020
    Marketing Trends Theatre

    A new feature at in-cosmetics Barcelona will be the Beauty Tech Zone showcasing new developments in digital and technology for cosmetic manufacturers. Lucie Gre...

    • Language: English

  • The panorama of humanity: what does it mean for the beauty industry?

    Tuesday14:00 - 14:4530 June 2020
    Marketing Trends Theatre

    The next ten years will be monumental for beauty as we deal with significant shifts in consumer behavior. Consumers are in the driver's seat dictating to brands...

    • Language: English

  • What’s next in haircare around the world?

    Tuesday15:00 - 15:4530 June 2020
    Marketing Trends Theatre

    The Director of Hair Innovation at In-Trend will present a panorama of the emerging hair care trends around the world. They will give you key insights to inspir...

    • Language: English

  • Developing an effective omnichannel distribution strategy as a new beauty brand

    Tuesday16:00 - 16:4530 June 2020
    Marketing Trends Theatre

    For an indie brand born on social media, the prospect of entering retail and building an omnichannel strategy is challenging. However, it’s more important that ...

    • Language: English

  • Bacteria is not a dirty word - Focus on the skin microbiome

    Tuesday17:00 - 17:4530 June 2020
    Marketing Trends Theatre

    The microbiome is one of the biggest beauty trend for the next few years to watch out for and is bound to change how we conceive and use beauty products. But ar...

    • Language: English

  • From K-beauty to A-beauty: A tour of the world's beauty hotspots

    Wednesday10:00 - 10:4501 July 2020
    Marketing Trends Theatre

    Download Free Euromonitor report now Euromonitor have coined the term Beauty Geographic Hotspots to describe the country-branded beauty movement, whereby brand...

    • Language: English