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2019 Education Programme

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  • The new beauty routines

    Tuesday10:00 - 10:4502 April 2019
    Marketing Trends Theatre

    Beauty rituals have changed as consumers embrace new routines. Products come with super specific instructions, maximizing their effects through the various ways...

    • Language: English

  • Emotional skincare: how sensitivity & allergies are changing the category

    Tuesday11:00 - 11:4502 April 2019
    Marketing Trends Theatre

    Sensitive skin affects half of all women across the globe and is causing more consumers to seek out gentle products that deliver relief from irritation. From ch...

    • Language: English

  • Personalisation, customisation, bespoke: making "made-to-measure" a success

    Tuesday12:00 - 12:4502 April 2019
    Marketing Trends Theatre

    In a world of mass consumerism where everyone has access to the same products, the need for individuality has never been greater. This presentation will highli...

    • Language: English

  • Exploring consumer drivers and influences in non beauty categories - What do they mean for the beauty industry

    Tuesday13:00 - 13:4502 April 2019
    Marketing Trends Theatre

    Get outside your comfort zone and discover what’s influencing today’s consumers in categories outside beauty: technology, health, the environment, increasing po...

    • Language: English

  • Chinese beauty: myth or reality

    Tuesday14:00 - 14:4502 April 2019
    Marketing Trends Theatre

    Has the dawn of C-beauty arrived? China is better known as a consumer of beauty and personal care goods but the tide could be turning as Chinese manufacturers d...

    • Language: English

  • The evolution of private label in beauty and personal care

    Tuesday15:00 - 15:4502 April 2019
    Marketing Trends Theatre

    As the private label sector gains sophistication, it is emerging as a threat to beauty and personal care brands. From packaging to ingredients, premiumisation i...

    • Language: English

  • The future of colour cosmetics: emerging opportunities

    Tuesday16:00 - 16:4502 April 2019
    Marketing Trends Theatre

    BEAUTYSTREAMS explores how the demands of upcoming consumer tribes will shape the future of colour cosmetics, including th evolution of sustainability and male ...

    • Language: English

  • Designing the future of cosmetics: the next 10 years of macro-trend influence

    Wednesday10:00 - 10:4503 April 2019
    Marketing Trends Theatre

    We are living through times of unprecedented change.  Seismic forces are currently shaping our world; from changes in our environment, to our global economy; t...

    • Language: English

  • Challenging beauty norms – Inclusivity in beauty

    Wednesday11:00 - 11:4503 April 2019
    Marketing Trends Theatre

    Over the last 18 months, there has been a dramatic shift across the industry with brands moving away from traditional gender, age, and appearance-related stereo...

    • Language: English

  • Challenging the assumptions of natural in cosmetics

    Wednesday12:00 - 12:4503 April 2019
    Marketing Trends Theatre

    Natural beauty represents one of the fastest growing sectors in the global beauty industry, yet is surrounded by controversy. Pseudo science and unfounded cosme...

    • Language: English

  • Indie brands roundtable - The secret of success

    Wednesday13:00 - 13:4503 April 2019
    Marketing Trends Theatre

    Our panel of indie beauty brand speakers will discuss how they achieved success and provide insights into the challenges and pitfalls facing new brands when lau...

    • Language: English

  • What's next in haircare: emerging trends

    Wednesday14:00 - 14:4503 April 2019
    Marketing Trends Theatre

    Haircare consumers want it all... products that correct damage, address concerns and accomplish styling goals. Consumers already expect basic product functional...

    • Language: English

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