Innovation Zone

Be inspired by our Innovation Zone

  • One of the most popular areas of the show, the Innovation Zone showcases brand new, innovative personal care products.

    At the Innovation Zone you will discover innovative raw materials launched within the last 6 months. You will also have the opportunity to try the products with formulation displays, so you can gain inspiration for your next product launch or update.

    As well as products on display, Mintel will be holding live demonstrations, so you can see the latest products available for the hottest marketing trends.

    Download the Innovation Zone Guide 2019

  • Latest Product Launches

    Here you will discover the latest ingredients, raw materials and services, all of which will have been launched within the 6 months prior to the show or at the show itself, giving you the insight you need to get ahead of the competition.

    Formulation Displays

    Testing a product and its effectiveness is very advantageous, especially when there are a multitude of new ingredients on display. A select number of exhibitors invite you to test out their formulations and see how they were made.

    Live Demonstrations

    These demonstrations are delivered by the Mintel Beauty & Personal Care team who demonstrate innovative finished products with unique qualities, which you can touch and test in their daily demonstrations.

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  • Live Demonstrations programme

    The 2020 Live Demos programme is online. Check out the sessions to see which ones you would like to join.

    View the programme

    What else happens at the show?

    As well as our Innovation Zone demonstrations there are many other features of in-cosmetics Global to discover.

    More show areas