Yoghurt & honey − substantiating the power of pre-existing consumer associations

Yoghurt & honey − substantiating the power of pre-existing consumer associations

06 October 2020, 10:25 - 10:55

Technical Seminars Theatre 2
Language:
English

Persuading consumers with something that doesn’t already exist in their minds is difficult. This is because the consumer’s mind, as a defense against today's overcommunication, only accepts clear messages that match prior knowledge or experience. 

We showcase two new ingredients that build on preexisting, positive consumer associations and thus allow to create straightforward product concepts that do not need long explanations to reach overcommunicated consumers.

Yoghurt Protein COS: prebiotic and soothing care for sensitive skin: 

  • Concentrated, fermented Swiss milk with prebiotic functionality
  • Calming, soothing, refreshing
  • Sensitive skin


Blossom Honey Extract: sweet luxury for skin:

  • Moisturizing
  • Nourishing
  • Plumping

Contributors

  • Stefan Bänziger

    Speaker

    Head of R&D and Engineering

    Lipoid Kosmetik AG

    Dr. Bänziger studied molecular biology, followed by a doctorate and some post doctoral work in the field of infectious diseases, immunology, and...