Never miss a trend again by adopting an AI-led approach

Never miss a trend again by adopting an AI-led approach

02 April 2020, 14:00 - 14:45

Marketing Trends Theatre
Language:
English

So you’ve heard of retinol, bakuchiol and old faithful CBD… but have you been able to identify game-changing trends like these while in their infancy? Before hitting Google Trends or any other listening tool? Before your competition? Did you know with evidential certainty how to prioritise these trends against others? Or when the right time to act was?

Brands need a different approach to detect and action new category trends faster to keep pace with smaller, nimbler enterprises. AI applied to social data equips brands with accurate and timely information by objectively ranking and predicting upcoming consumer trends, earlier.

In this talk, we’ll share both our methodology which provides accurate trend prediction and the evidence to act, while also sharing a secret or two on what will be some of the most important beauty trends over the next year. Find out how some of the biggest global brands are using this to transform their Insights capability and get to market first.

To guarantee your place at the Marketing Trends Sessions, purchase a daily priority pass.

Contributors

  • Maeva Lhopez

    Speaker

    Senior Insights Consultant

    Black Swan Data

    Maeva lives to uncover the next key trends in the FMCG industry – specifically across the holistic health category. This passion has led Maeva to...

  • Camilla Carson

    Speaker

    Executive Director of Partnerships for EMEA

    Black Swan Data

    Camilla Carson is the Executive Director of Partnerships for EMEA at Black Swan. She brings over 12 years of management experience in some of the...

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