Branding beyond green: a how-to guide for designing responsible beauty brands

Branding beyond green: a how-to guide for designing responsible beauty brands

02 April 2020, 10:00 - 10:45

Marketing Trends Theatre
Language:
English

Organic, eco-friendly, green, clean…what was once a meaningful point of difference in beauty is now almost commonplace, with the big beauty beasts launching ever more product into the space. With consumers also increasingly concerned about the wider social impacts of what they’re buying, beauty brands have to consider their behaviour and branding in a truly holistic way.

The presentation will look at what responsibility can mean in beauty – tackling some of the common myths that have grown up about sustainable ingredients and packaging – and at how brands can articulate a compelling, distinctive brand idea that elevates their design and communications above the competition.

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Contributors

  • Nick Vaus

    Speaker

    Partner & Creative Director

    Free The Birds

    Nick Vaus is partner + creative director of the independent, London-based brand elevation agency Free The Birds. Free The Birds delivers compelling...

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