Prestige skincare trends

Prestige skincare trends

07 October 2020, 17:00 - 17:45

Marketing Trends Theatre

The beauty retail landscape is experiencing a profound transformation. In a world with rapidly changing products and distribution models, it's never been more important to know what is selling, where, why, and at what price. Since 1996, the prestige beauty industry has relied on the NPD Group’s data, industry expertise, and prescriptive analytics to address the emerging trends, needs, and behaviors of the next generation of beauty consumers, both online and at brick-and-mortar stores. We monitor prestige beauty industry trends across North America and Europe—from the big picture down to the category, geographic region, and store levels.

Starting with an overall view of the Prestige beauty industry, this presentation will focus on the skincare category in order to understand why it is back as a top growth driver across Europe. Emerging trends, dynamic segments, distribution channels or ultra-premium are just some of the factors we will be looking into to gain insights and conclusions about this exciting moment for the skincare category.

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  • Ana Gonzalez


    Senior Account Manager

    The NPD Group

    Graduated from Pompeu Fabra University and Master in Corporate Communication from IE Business School Ana has been holding Analytical Marketing...