Ocean safe beauty

Ocean safe beauty

01 July 2020, 12:00 - 12:45

Marketing Trends Theatre

Climate change is the defining global challenge of our time. Rapid changes to the global climate over the past several decades, have already resulted in widespread impacts across human societies and natural ecosystems, including marine environment. 

Considering the consumer’s great attention and awareness about cosmetics environmental impact, several emerging trends are now driving the cosmetic market and the beauty brands globally.

The Clean Beauty concept is going to turn toward marine life and coral reefs integrity that are under threat from wasteful packaging, microplastics, sun filters and many other non eco-safe substances that wash off when people swim in the sea. 

Ocean Safe Beauty is one of the last born beauty trends, a sustainable and eco-friendly approach to product development, with a special focus on the respect of the marine ecosystem.

To guarantee your place at the Marketing Trends Sessions, purchase a daily priority pass.


  • Dr. Laura Busata


    Cosmetics R&D Senior Specialist

    Unifarco S.p.A.

    Dr. Laura Busata is the cosmetics R&D senior specialist at Unifarco S.p.A. She graduated in Pharmacy at the University of Padova and she obtained...