Developing an effective omnichannel distribution strategy as a new beauty brand

Developing an effective omnichannel distribution strategy as a new beauty brand

31 March 2020, 16:00 - 16:45

Marketing Trends Theatre
Language:
English

For an indie brand born on social media, the prospect of entering retail and building an omnichannel strategy is challenging. However, it’s more important that ever to have diverse distribution, including a strong direct-to-consumer offering that compliments the scale and awareness built through mainstream retailers.

BYBI will discuss how they built their distribution platform through the likes of Boots and Sephora globally, and how they avoid their multichannel strategies from competing with one another.

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Contributors

  • Elsie Rutterford

    Speaker

    Co-Founder

    BYBI Beauty

    Elsie and Dominika are natural beauty bloggers, formulators and entrepreneurs. They founded Clean Beauty Insiders, a natural beauty blog and podcast...

  • Dominika Minarovic

    Speaker

    Co-Founder

    BYBI Beauty

    Elsie and Dominika are natural beauty bloggers, formulators and entrepreneurs. They founded Clean Beauty Insiders, a natural beauty blog and podcast...

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