The panorama of humanity: what does it mean for the beauty industry?

The panorama of humanity: what does it mean for the beauty industry?

30 June 2020, 14:00 - 14:45

Marketing Trends Theatre

The next ten years will be monumental for beauty as we deal with significant shifts in consumer behavior. Consumers are in the driver's seat dictating to brands and retailers what they want to see and how they want to receive it. In the next 10 years, this is expected to shift in a seismic manner as the Fourth Industrial revolution goes mainstream.

As the future of humanity is at stake, some will follow their instinct of survival while others will decide to hack life and dream of human and nature immortality. Consumers will look to future-proof their lives by employing a variety of strategies embracing both science and nature. Self -actualisation, self-care and self-improvement will drive consumers to embrace more holistic approaches to beauty and wellbeing. The question of trust comes into play in a big way for consumers looking to science for answers as well as those who choose to go with their gut in order to live their best life.

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  • Andrew McDougall


    Associate Director Beauty and Personal Care


    Andrew McDougall is Associate Director – Beauty & Personal Care at Mintel providing insight and analysis in the market by identifying and tracking...