From K-beauty to A-beauty: a tour of the world's beauty hotspots

From K-beauty to A-beauty: a tour of the world's beauty hotspots

31 March 2020, 10:00 - 10:45

Marketing Trends Theatre
Language:
English

Euromonitor have coined the term Beauty Geographic Hotspots to describe the country-branded beauty movement, whereby brands are categorised by their region of origin.

This concept of home-grown beauty has long impacted domestic markets, through the ability to meet specific racial, cultural and environmental needs.

Today, consumer demand for hotspot brands has escalated internationally, owing to globalisation and peaked interest in foreign travel and culture, with the ‘made in’ stamp carrying more meaning than ever before.

To guarantee your place at the Marketing Trends Sessions, purchase a daily priority pass.

Contributors

  • Gabriella Beckwith

    Speaker

    Senior Analyst – Beauty and Fashion

    Euromonitor International

    Gabriella works as an Analyst for Euromonitor International specialising in the Health and Beauty sector. Gabriella’s expertise comes from working...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.