From K-beauty to A-beauty: a tour of the world's beauty hotspots

From K-beauty to A-beauty: a tour of the world's beauty hotspots

31 March 2020, 10:00 - 10:45

Marketing Trends Theatre

Euromonitor have coined the term Beauty Geographic Hotspots to describe the country-branded beauty movement, whereby brands are categorised by their region of origin.

This concept of home-grown beauty has long impacted domestic markets, through the ability to meet specific racial, cultural and environmental needs.

Today, consumer demand for hotspot brands has escalated internationally, owing to globalisation and peaked interest in foreign travel and culture, with the ‘made in’ stamp carrying more meaning than ever before.

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  • Gabriella Beckwith


    Senior Analyst – Beauty and Fashion

    Euromonitor International

    Gabriella works as an Analyst for Euromonitor International specialising in the Health and Beauty sector. Gabriella’s expertise comes from working...

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