Beauty spot: tapping into emotions

Beauty spot: tapping into emotions

02 April 2019, 16:15 - 16:45

Mintel Live Demonstrations

Wellness, happiness and intrigue are all emotions associated with beauty products. These can trigger emotional purchases, so it is important to excite the consumer and engage them with novel formats and textures.

This year's Innovation Zone will focus on new concepts in haircare, skincare and colour cosmetics, as brands aim to stand out from the crowd and make an emotional appeal to potential customers.

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