Finding the right color

Finding the right color

04 April 2019, 13:00 - 13:45

Marketing Trends Theatre
Language:
English

Getting color right is a challenge that encompasses product development and consumer marketing. The right color can make the difference between sold-out and on sale, and when sales happen both online and in-store, those challenges only continue to multiply.

Pantone shares an overview of the key color trends, but also the innovations in color measurement technology that enable product teams to provide the right color and consumers to choose the right color.

Contributors

  • Abigail Bruce

    Speaker

    Marketing Director EMEA

    Pantone

    Abigail brings her background in strategic marketing, communications and project management with global creative agencies, international consumer...