Asianisation of skincare – Skin loving, multi-step beauty routines

Asianisation of skincare – Skin loving, multi-step beauty routines

04 April 2019, 13:30 - 14:00

Technical Seminars Theatre 1

Asia-inspired beauty trends have gone global and the Asianisation of skincare has become a worldwide trend. The overall focus of Asian skincare is on protecting against environmental stress, preventing pigmentation and increasing hydration for healthy skin. Asian cosmetics provides new solutions with efficient ingredients, unique hybrid formulas and amazing textures to match consumer daily needs worldwide.

We offer you emerging insights that are shaping the markets and first-hand information on cosmetic innovation in Asia.

Our holistic ingredient approach offers endless possibilities to respond to the multi-step skin routines, that Asian consumers are embracing.



  • Vivien van de Water


    Asia Sales and Marketing Director

    Merck KGaA

    Vivien is leading the Asia Cosmetics business of Merck since 2013.  She is a business leader with 20 years of experience across the value chain of...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.