The new beauty routines

The new beauty routines

02 April 2019, 10:00 - 10:45

Marketing Trends Theatre

Beauty rituals have changed as consumers embrace new routines. Products come with super specific instructions, maximizing their effects through the various ways to use. It’s about taking the simplest of product, using it way beyond its intended function and propelling it into having various uses. A single product becomes a full-on treatment. New routines offer versatility, multiple options and different end results.

Take a serum - with its skin improving and skin protecting ingredients. It now does makeup prep, adds sparkle, illuminating, radiance or color, skin perfecting and blurring. Skincare = new skin finisher.

There is a clear hybridisation of  products as oils go beyond skin and hair - conditioning  lashes & brows. Makeup is ‘dual-delivery’ skin enhancing formulas intended to be used on multiple areas of the face and body. No difference between what we eat and what we put on top of our hair or skin. Beauty products that can be ingested or applied topically. Beauty products come as a pair - topical + supplement.


  • Emmanuelle Bassmann



    In-Trends LTD

    Emmanuelle Bassmann is one of the leading worldwide beauty trend experts. She is a French native with a highly international career; she started in...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.