Advantage™ Revive helps to address consumer needs in the fast growing ‘’Dry Shampoo’’ trend

Advantage™ Revive helps to address consumer needs in the fast growing ‘’Dry Shampoo’’ trend

02 April 2019, 14:40 - 15:10

Technical Seminars Theatre 2
Language:
English

The "Dry Shampoo" market is a rapidly evolving and growing trend in haircare. What was initially a convenient method to refresh hair between washes, has become an exciting new trend in the market with additional variants being launched covering fragrance, conditioning and styling.

Ashland presents their latest ingredient, Advantage™ Revive, an innovative PVP based polymer shown to significantly improve the cleansing of hair, whilst reducing the negative visual cues of whitening and shine reduction. Innovative testing methodology, along with powerful visual imagery shows these benefits compared to current technologies available. Various innovative formulations, using low but effect levels of the Advantage Revive are demonstrated.

Contributors

  • David Popplewell

    Speaker

    Global Marketing Manager - Hair Care

    Ashland

    David Popplewell is the Global Marketing Manager for the Hair Care at Ashland Specialty Ingredients, having joined Ashland in 2010 as their EMEA...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.