Smart beauty: agile product development for the digital age

Smart beauty: agile product development for the digital age

02 April 2019, 11:20 - 11:50

Technical Seminars Theatre 2

Rapid developments in Artificial Intelligence (AI) have opened a gateway to the new era of “Smart Beauty” in personal care. To engage with Generation Z (Gen.Z), companies must fuse together this advancing technology, product knowledge and environmental empathy to create personalised proposals for a new type of customer.

Smart applications are able to identify a holistic picture of skin or hair health while identifying the active ingredients that will work for each unique person.

By promoting commercial agility and effective communication, Active Concepts is focused on advancing product development for the digital age.


  • Britta Arendes


    Marketing Manager Europe

    Active Concepts

    A graduate of the BSc (Honours) Cosmetic Science course at the London College of Fashion and a professional hair stylist, Britta has worked on both...

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