Tech + digital: the latest trends impacting beauty

Tech + digital: the latest trends impacting beauty

04 April 2019, 10:00 - 10:45

Marketing Trends Theatre
Language:
English

Today’s consumers are more influenced by technology and the digitizing landscape than ever. As a result, they now expect far more from the brands they choose and the products they purchase. Connected consumer experiences leveraging new technologies and online platforms will be the future, as the beauty industry implements innovations which can create smarter and more personalized solutions.

The beauty sector is especially receptive to this digital disruption due to its connection with another innovation – social media. Global interconnectivity has transformed the traditional model of brand-consumer relationships and demanded greater product scrutiny. This exemplifies how virtual the consumer experience has become: from product testing and purchasing, to use and application, through to sharing online.

This presentation will explore how significant “smart” and digital technology is for today’s consumers in their product choices, the latest trends that are influencing their behaviour, and how personal care brands can innovate to maximise these growing opportunities.

Contributors

  • George Henry

    Speaker

    Associate Analyst

    GlobalData

    As an Associate Analyst in GlobalData’s Consumer division, George performs research and analysis across the FMCG landscape focusing on market,...

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