Teenage personal care - The gender agenda

Teenage personal care - The gender agenda

03 April 2019, 16:00 - 16:45

Marketing Trends Theatre
Language:
English

Over the past decade there has been a sea-change in the way young people identify with sexuality and gender as a means to define themselves.

The personal care industry has an opportunity to develop a trusted, enabling and meaningful relationship with adolescents.

In this presentation, Sam Farmer will cover how the market has and might evolve, the nuances of using gender segregation and key points in marketing personal care to teenagers.

Marketing personal care to teenagers needs to change.

Contributors

  • Sam Farmer

    Speaker

    Owner

    Samuel Farmer & Co Ltd

    Sam Farmer launched his Unisex teenage personal care range in January 2013 and the products are now sold in stores throughout the UK. Sam is...

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