Redefining the premium beauty segment

Redefining the premium beauty segment

03 April 2019, 15:00 - 15:45

Marketing Trends Theatre

As perceptions of quality and beauty shift, consumers are redefining what luxury means. Fearing for ourselves and our planet, the wellness zeitgeist and burgeoning altruism are reshaping what is coveted.

The premium beauty segment and its legacy players are readjusting to a new identity characterized by these reawakened consumer priorities and threatened by a breed of insurgent brands.

The repercussion of this is industry democratization and it’s creating opportunities for brands of all shapes, sizes and price points to compete with a meaningful value proposition.


  • Hannah Symons


    Research Manager – Beauty and Fashion

    Euromonitor International

    Hannah Symons is a Research Manager at Euromonitor International. Hannah is responsible for the high-quality output of research, content and analysis...

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