What's next in haircare: emerging trends

What's next in haircare: emerging trends

03 April 2019, 14:00 - 14:45

Marketing Trends Theatre

Haircare consumers want it all... products that correct damage, address concerns and accomplish styling goals. Consumers already expect basic product functionality, such as effective moisturisation, but haircare that delivers a unique and singular benefit by hair texture, lifestyle or life stage can entice new customers to trial.

This presentation will identify and understand emerging haircare trends, consumer concerns and desired outcomes.


  • Andrew McDougall


    Associate Director – Beauty & Personal Care


    Andrew McDougall is Associate Director – Beauty & Personal Care at Mintel providing insight and analysis in the market by identifying and tracking...

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