The evolution of private label in beauty and personal care

The evolution of private label in beauty and personal care

02 April 2019, 15:00 - 15:45

Marketing Trends Theatre

As the private label sector gains sophistication, it is emerging as a threat to beauty and personal care brands. From packaging to ingredients, premiumisation is rife in this space and even the most serious and seasoned beauty consumer no longer views private label as an inferior offering. So, with an increasingly shared consumer base, established brands are waking up to the competition.

This presentation will outline the evolution of private label in the beauty industry and explore case studies of private label brands succeeding in their endeavour to establish themselves as serious contenders to household names.

- DOWNLOAD Euromonitor International's Report on Skin Health -


  • Clotilde Drape



    Euromonitor International

    In her role as an analyst, Clotilde is responsible for researching the Beauty and Health industry, focusing on Western European markets. Clotilde...

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