Chinese beauty: myth or reality

Chinese beauty: myth or reality

02 April 2019, 14:00 - 14:45

Marketing Trends Theatre
Language:
English

Has the dawn of C-beauty arrived? China is better known as a consumer of beauty and personal care goods but the tide could be turning as Chinese manufacturers demand their place at the global branding table. Will C-beauty join the likes of K-beauty and become a worldwide phenomenon?

Asian Consumer Intelligence analyses recent consumer, consumption and product launch behaviour to ascertain market trends, as well as define the characteristics that denote ingredient, marketing and packaging trends from the world’s most populous country.

Contributors

  • Nicole Fall

    Speaker

    Founder

    Asian Consumer Intelligence

    Nicole Fall is founder of Asian Consumer Intelligence, an innovation consultancy specialised in strategic research and trend forecasting focused on...

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