Exploring consumer drivers and influences in non beauty categories - What do they mean for the beauty industry

Exploring consumer drivers and influences in non beauty categories - What do they mean for the beauty industry

02 April 2019, 13:00 - 13:45

Marketing Trends Theatre
Language:
English

Get outside your comfort zone and discover what’s influencing today’s consumers in categories outside beauty: technology, health, the environment, increasing power of brands, travel and home are a few of the topics to be explored.

How can brands, whose primary goal is to sell product, address today’s consumer demand for experience over “stuff”? Is it possible for companies to sell non-essential, but highly desirable products and truly be environmentally responsible? How are marketers today using life style, not demographics, to fully understand consumer drivers and “predict” the future? And most important – what does all this mean to the personal care industry?

Insights such as these will be explored in this trend presentation.

Contributors

  • Karen Young

    Speaker

    CEO

    The Young Group

    Before opening The Young Group in 1999, Karen was Vice President of Marketing, Advertising and Product Development for Lancôme, the prestige division...

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