Personalisation, customisation, bespoke: making "made-to-measure" a success

Personalisation, customisation, bespoke: making "made-to-measure" a success

02 April 2019, 12:00 - 12:45

Marketing Trends Theatre
Language:
English

In a world of mass consumerism where everyone has access to the same products, the need for individuality has never been greater.

This presentation will highlight the different approaches for personalisation in the beauty industry and beyond, analysing the key to success in the digital world, and for bricks and mortar spaces.

Contributors

  • Emmanuelle Moeglin

    Speaker

    Founder and Nose

    Experimental Perfume Club Lab

    Emmanuelle Moeglin is the founder and nose behind the Experimental Perfume Club Lab in London. Emmanuelle is a perfumer with more than a decades...

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