Emotional skincare: how sensitivity & allergies are changing the category

Emotional skincare: how sensitivity & allergies are changing the category

02 April 2019, 11:00 - 11:45

Marketing Trends Theatre
Language:
English

Sensitive skin affects half of all women across the globe and is causing more consumers to seek out gentle products that deliver relief from irritation. From chamomile and calendula to Centella asiatica (cica) and cannabinoids, consumers are looking for ‘hero’ ingredients to soothe their skin. These conditions trigger emotional purchases, and that's playing a big role in pricing and shopping habits.

We take a look at how brands, suppliers and retailers can build trust with consumers who have skin sensitivities – using targeted solutions, in-store expertise and a more tailored service.

Contributors

  • Andrew McDougall

    Speaker

    Associate Director – Beauty & Personal Care

    Mintel

    Andrew McDougall is Associate Director – Beauty & Personal Care at Mintel providing insight and analysis in the market by identifying and tracking...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.