Green keratin – Cosmetic innovation from utopia to reality

Green keratin – Cosmetic innovation from utopia to reality

03 April 2019, 12:10 - 12:40

Technical Seminars Theatre 2

Cosmetics innovation keeps the direction of green specialties replacing synthetic ingredients. One of the most challenging fields for such a change of philosophy is haircare.

Kalichem’s technology is leading a new challenge through the introduction of vegetable polypeptides replacing animal keratin. KerashaftV technology foresees the use of conditioners based on vegetable keratin like polypeptides, in pure and quaternized form. 

Volumising, nourishing, moisturising, restructuring, protecting the hair shaft and scalp, with anti-static and combing improving action. 

Eco-friendly, green, sustainable and animal free, aims to overcome the barriers of the rigid ‘’old school’’ approach in haircare cosmetics: from utopia to reality.


  • Guglielmo Bifulco


    Technical & Scientific Marketing Manager

    Kalichem Srl

    Pharmacy degree at the Federico II University in Naples. Specialist in Cosmetic Science and technology, University of Ferrara. Scientific marketing...

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