Health living and the new face of healthy ageing

Health living and the new face of healthy ageing

17 April 2018, 10:15 - 11:00

Marketing Trends Theatre

A growing ageing population is both an economic challenge and a business opportunity. The pursuit of healthier lifestyles is transforming stereotypes about ageing across all demographics. Recognition of prevention is paramount throughout all life stages.

Through a holistic approach, inclusive of lifestyle, physical form, mental wellbeing and nutrition, companies can convert challenges into lucrative business prospects. Supporting consumers to optimize their healthy years requires intuitive products and sensitive marketing to engage the young, the old and the age-agnostic ‘ageless’ generation.



  • Kseniia Galenytska


    Senior Analyst Beauty and Fashion

    Euromonitor International

    Kseniia Galenytska is a Senior Beauty & Fashion Analyst at Euromonitor International. In her current position she is responsible for the research of...

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